The Girl Effect

I believe that social media will transform the way that we participate in social good. Instead of searching for the one cause that is our lifelong connection to making a difference, we will breathe contribution as part of our everyday lives. We will cry during a lion reunion video posted by friends on FaceBook and get introduced to the Born Free Foundation. We will join causes on FaceBook and help elect our next President. Participating is fun. Connectedness leads to contribution.

One of my criticisms of most non-profits is that you need a PhD to participate. You must read through lengthy articles or watch one hour videos in order to understand what their mission is. Then, you must participate for years, enrolling your friends to participate as well, before you feel a part of the movement.

Social media will change how we participate in social good by leveling the playing field.

This video explains what is, for me, the lynchpin of global development. Women and girls can and will turn the tide on poverty in the developing world. Did you know that women in Africa are the source of 80% of of all food and 90% of all food production? Their labor is largely unpaid, and the land belongs to their husbands or fathers. Therefore, the person responsible for providing most often has no access to land improvements, capital, agriculture education. Yet, they are the key.

And here it is, so beautifully and powerfully said. I love it. Enjoy! The Girl Effect